Enrollment Marketing Geeks present unique school marketing strategies

Do you ever wonder about how other schools do things?

Have you ever seen something another school is doing and thought, “That’s a great idea! I wonder how they pulled that off?” Or maybe you’re just the curious type who loves big ideas, new approaches, and thought-provoking questions.

If so, you’ll want to tune into The Show & Tell Show with the Enrollment Marketing Geeks — Dr. Rick Newberry, president of Enrollment Catalyst, and Andy Lynch, president & CEO of North Star Marketing. The Show & Tell Show is the show that showcases schools doing something worth showing off.

Orange geek glasses

What will we show and tell on the Show and Tell Show? 

We’ll focus on schools doing things in four categories:

  • Innovative approaches
  • Basics honed to perfection
  • Courageous experiments
  • Rabbits worth chasing

There could be a fifth category: Dad Jokes. TBD. We’ll look through the Dadabase to see what we’ve got.

2024 SCHEDULE

Marketing for Schools with Full Enrollment

FRIDAY, Apr 19, 2024 at 1 pm EDT

In the post-COVID era of enrollment management, more and more independent and faith-based schools are grappling with a new challenge: full enrollment. Yes, it’s a good problem, but it’s a problem nonetheless. In this episode of the Show & Tell Show, the Enrollment Marketing Geeks will discuss the tricky business of enrollment management for schools that are full or nearly full. From culture shift to wait pools, marketing strategies to retention initiatives, there’s a lot to discuss! And what if your school is less than full? The Geeks have some advice for you, too!

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Implementing Variable Tuition

FRIDAY, May 3, 2024 at 1 pm EDT

It goes by many names: scholarships, grants, financial aid, indexed tuition, sliding scale, etc. Whatever term you prefer, many independent and faith-based schools have a program that helps make tuition more affordable for a broader spectrum of right-fit families. Unfortunately, financial aid is often overly complex, referred to in hushed tones, and viewed as a last-gasp tactic for keeping a family interested. What many schools fail to see, however, is the power of presenting and marketing a simplified approach to affordability. One proven model worth exploring is Variable Tuition. In this episode of the Show & Tell Show, the Enrollment Marketing Geeks will discuss how this simple, intuitive approach to marketing financial aid can position your school to attract more right-fit families. And for those interested in going deeper, Rick and Andy will outline the steps for implementing Variable Tuition.

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 Implementing Continuous Enrollment

FRIDAY, May 17, 2024 at 1 pm EDT

“Let’s design a system for re-enrollment that is a pain in the backside for our staff and a redundant burden on already-enrolled right-fit families!” said no one ever. In many independent and faith-based schools, that’s a relatively accurate assessment of the dreaded time of year that is re-enrollment. But it doesn’t have to be that way. Join the Enrollment Marketing Geeks as they discuss how Continuous Enrollment can take the pain and suffering out of the re-enrollment process. Instead of asking your parents to sign up annually, continuous enrollment focuses on a strategy of once enrolled, always enrolled. And for those interested in going deeper, Rick and Andy will outline the steps for implementing Continuous Enrollment.

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2023 SCHEDULE

Admissions Processes & Strategies That Work

WEDNESDAY, Dec 13, 2023 at 1 pm EST

Every family enrolled at your school has to go through your admissions process. That’s why we say admissions is the engine room of net tuition revenue. The more dialed in your admissions processes and strategies are, the more effective you’ll be in moving right-fit families from interested to enrolled. But the reality is many admissions teams are underperforming due to inefficiencies, inconsistencies, and communication gaps.

If you’re interested in expanding your awareness of admissions processes and strategies that work, you won’t want to miss the next Enrollment Marketing Geeks Show & Tell Show.

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Okay, Now What?

THURSDAY, Oct 19, 2023 at 1 pm EDT

Over the last three years, there has been a surging interest in independent and faith-based schools from families who never imagined themselves paying for private education. This dynamic has some schools scrambling to find more space. Others have seen a lift but still have seats to fill in key grades. Others are wondering if they missed the boat; they’ve got plenty of unsold inventory.

In this episode of the Show & Tell Show, Rick and Andy will discuss strategies for these three scenarios: the school that’s beyond full, the school that’s sorta full, and the school that’s not-so-full. The Geeks will share their perspective on prioritizing marketing and admissions strategies based on your current realities and enrollment goals.

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The MarCom Society

THURSDAY, Oct 5, 2023 at 1 pm EDT

Brendan Schneider is no stranger to the school marketing world. With a background in admissions and marketing, he has consistently been at the forefront of implementing online marketing strategies. Through his blog,  Brendan has freely shared his journey and experiences to help school leaders implement online marketing strategies.
 
During this show, Brendan will share about launching the MarCom Society — an online group that connects K-12 marketing and communications professionals through training, support, and community. Tune in to learn how this resource is helping many school MarCom leaders navigate their jobs.

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Waitpool or Lazy River?

THURSDAY, Sept 28, 2023 at 1 pm EDT

As many schools have experienced increased demand, managing “waitlists” or “wait pools” has become a challenge. It’s hard telling a highly-qualified family that you just don’t have room or financial assistance available in a specific grade. It can be even harder to keep families engaged and patient as they hope for a spot to open up. And ethically, it is challenging not to recommend that they choose another school.

“We’ve experienced a lot of growth over the last three years,” said Natalie Waters Seum, Director of Admission and Communication at Mounds Park Academy in Saint Paul, MN. “We saw the need for a very clear process for managing our wait pools and put a strategic focus on developing the right system.” Join the Geeks for an insightful conversation with Natalie and an assistant director on her team as we unpack the importance of language, priorities, communication, and process in wait pool management.

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They Listen For An Hour?!?!

THURSDAY, Sept 14, 2023 at 1 pm EDT

For over a decade, the admissions team at Grand Traverse Area Catholic Schools in Traverse City, MI, has organized one-hour info sessions for interested families. Yes, an hour. From October to April, prospective families sign up to attend “Experience the Difference,” once-per-month events, where they listen to various voices from the school unpack the learning experience at GTACS. The payback? More than 90% of attending families enroll.

“We do this because we want families to know what they’re signing up for,” said Cindy Weber, Director of Admissions at GTACS. “And once enrolled, these families stay and add value to our culture.” Join Cindy and her team as they unpack the “why” behind this major commitment and outline their approach for these highly effective recruitment gatherings.

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Bridging the Gap From Middle to High School

THURSDAY, Sept 7, 2023 at 1 pm EDT

Mount Paran Christian School in Kennesaw, GA, will Show & Tell their Encounter Week. Encounter Week encourages middle schoolers to continue their academic journey in high school at Mount Paran. The admissions team works with high school leaders to organize a week of events that showcase the high school experience for middle schoolers.

“We were seeing a fall-off from 8th to 9th grade, and we concluded that middle schoolers just didn’t have a good grasp on what was in store for them,” said Stephanie Dunn, Director of Admissions. “Encounter Week has helped us bridge the gap.” Join the Enrollment Marketing Geeks for a conversation with Stephanie and her team. We’ll discuss the idea, the logistics, and the results from a signature Mount Paran program.

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These are just the first Show & Tell shows on the schedule. We’ve got more in store as we head into 2024, so stay tuned!