Do you ever wonder about how other schools do things?
Have you ever seen something another school is doing and thought, “That’s a great idea! I wonder how they pulled that off?” Or maybe you’re just the curious type who loves big ideas, new approaches, and thought-provoking questions.
If so, you’ll want to tune into The Show & Tell Show with the Enrollment Marketing Geeks — Dr. Rick Newberry, president of Enrollment Catalyst, and Andy Lynch, president & CEO of Tassel™ — where schools share innovative approaches, basics honed to perfection, courageous experiments, and rabbits worth chasing.
WATCH THE SHOW LIVE
AI In Action: How Halda is Moving The Needle for Enrollment Teams
When a parent visits your website, they’re usually looking for something specific: tuition details, program highlights, a sense of whether your school feels like the right fit … Too often, they leave without finding what they need or without ever reaching out. On this episode of The Show & Tell Show, Rick Newberry and Andy Lynch share real stories from schools that have integrated AI into their enrollment processes to connect with and provide a personalized experience to right-fit families.
Decisions That Drive Enrollment Growth: The Unique Leadership Contributions from the Head of School
Enrollment growth doesn’t happen by accident. It’s the result of consistent leadership decisions that shape culture, strategy, and accountability across a school. On this episode of The Show & Tell Show, Andy Lynch and Rick Newberry sit down with Tony Fajardo, Head of School at King’s Ridge Christian School, for a candid conversation about the leadership choices that have fueled growth and long-term momentum.
The Show & Tell Show. It’s the show that showcases schools doing something worth showing off.
Implementing an Effective Student Ambassador Program
Families don’t come to campus to hear marketing talking points. They come to see what life actually looks like for students. How are you positioning your current students to become compelling proof of your school’s value? On this episode of The Show & Tell Show, Rick Newberry and Andy Lynch are joined by school leaders who have built successful Student Ambassador programs to share what’s actually working and why it makes a difference in the enrollment process.
Warning Signs: Early Indicators of a School in Decline and What You Can Do About Them
Are you worried about your enrollment numbers? What are the early indicators that a school may be headed in the wrong direction? And, most importantly, how do you respond before it becomes a bigger issue? On this episode of The Show & Tell Show, Andy Lynch and Rick Newberry unpack the patterns schools often experience before enrollment declines accelerate. These warning signs show up in different ways, but they tend to cluster around the same pressure points: leadership instability during board or administrative transitions, faculty behavior that quietly erodes trust, growing frustration among parents, and academic or extracurricular programs that no longer deliver on the school’s promise.
Social Media Strategies: Energize Your Message and Extend Your Reach
Your school’s social media is more than just a highlight reel. It’s a powerful stage for telling your story, connecting with families, and showcasing what makes your community unique. But with so many channels, audiences, and ideas competing for attention, where do you focus your time and energy? In this Show & Tell Show, the Geeks dig into the social media challenges that schools face — like juggling too many platforms, posting inconsistently, or missing the bigger “why” behind your posts. You’ll see examples of schools that have taken a strategic approach to their channels and learn how to: Bring your questions, your wins, and even your social media cringe moments. Together, we’ll geek out on how to energize your message and extend your reach — without losing your sanity.
Environmental Branding: Boring Spaces or Bold Strategy?
Your campus has more to say than you might realize. Beige walls, generic hallways, and “that sign from 1998” are quietly shaping how students, parents, and visitors experience your school. The question is: are those spaces whispering blah … or shouting your story with clarity and pride? In this Show & Tell Show, the Geeks will explore how environmental branding goes beyond murals and mascots, transforming bland corners, creating story stops, and honoring your heritage. Rick and Andy will share real-world examples from other schools doing this well, and walk through the approach and process (because someone has to figure out how to get that giant wall graphic installed!). If you’ve invested in your logo and brand standards but not your campus spaces, this is your chance to see what you’re missing, and get inspired to bring your brand to life in bold new ways.
Don’t Ghost Your Leads: Follow-Up That Follows Through
When a family inquires, they’re saying, “We’re interested.” If your admissions team doesn’t respond quickly (or at all), it sends the wrong signal. And just like in any relationship, a gap in communication leaves people feeling unimportant, frustrated, and ready to move on. In this Show & Tell Show, we’ll walk through what healthy follow-up looks like, including: Whether you’re a one-person show or part of a full admissions team, you’ll leave with practical ways to tighten your follow-up rhythm, build trust with families, and guide inquiries forward in the Family Journey™.
Going Viral: What Makes School Videos Resonate
Your team invests time developing content (and dollars to promote it). So when something goes viral in a matter of days (or minutes), it’s natural to wonder: what made it stick? And how can we do it again? In this episode of the Show & Tell Show, the Geeks sit down with Mike Allen, the superintendent-slash-Internet-sensation behind Evansville Christian’s viral “Principal Parody” videos, and Peter Jenkins, the advancement director leading Zeeland Christian’s intentional approach to video storytelling. You’ll learn: Whether you’re trying to get 500 views or 500,000, this conversation will help you create content that resonates with families.