Andy is the President & CEO of North Star Marketing, an enrollment marketing firm based in Greensboro, North Carolina. Andy started North Star in 2000 and took on the firm’s first independent school client in 2001. Today, the firm has 25 full time team members and serves education clients across the country.
North Star Marketing has four areas of focus: lead-generation, website development, messaging, and branding. Andy has led numerous strategic initiatives for schools, including:
- Renaming
- Rebranding
- Message Workshops
- Seasonal Message Map Workshops
- Communications plans
- Educational model naming and development
- Lead-generation campaign creation
- Age-and-Stage™ recruitment strategies
- Website builds
Andy is currently developing “The Way We Do It” framework, a model that helps schools define their Positioning Strategy. This approach will help schools to name, define, and articulate their unique methodology for developing successful graduates.
Andy is a regular speaker for national and state associations. He studied public relations, journalism, and English at Bob Jones University and started North Star Marketing shortly after graduating. He was an organizer for the world’s largest pillow fight, a record which stood for about a week. Andy is an avid soccer fan (and sometimes player), and supports Liverpool Football Club (YNWA!). He and his wife, Sheryl, live in Mebane, NC, have three (remarkable) children, and attend Church of the Vine.
Rick Newberry, Ph.D., is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing and enrollment strategies as well as staff accountability, direction and results needed to grow their enrollment.
His expertise in enrollment management strategies, marketing planning and institutional brand development provides in-depth educational consultation to independent, private and faith-based schools across the nation. With over 30 years of educational leadership experience in both higher education and K-12 levels, Rick has served as the executive director of development and enrollment management at a private university and as well as head of a large private school.
Through his successes and expertise, Rick has helped hundreds of schools throughout the nation achieve their strategic marketing and enrollment goals.
Rick holds a Ph.D. from Michigan State University in educational leadership and is a regular speaker at many educational conferences on the topics of marketing, branding, enrollment management and leadership.
Rick is married to his wife Janine and has two sons, Caleb and Benjamin. As a family they love Starbucks, the beach, Disney and Universal Studios, and riding rollercoasters.
