2023 Webinars
2022 Webinars
- Part Five – We have a waitlist, now what? Engaging families during the wait and see phase
- Part Four – From Inquiry through Enrollment: Proven Strategies for Leading Families through the Admissions Process
- Part Three – Telling Your School’s Story in an Online World
- Part Two – Building a Lead-Generating Website for Your School
- Part One – Full Enrollment? Here’s What Your School Needs from Marketing Right Now
PART FIVE
We have a waitlist, now what?
Engaging families during the wait and see phase
PRESENTED ON SEPTEMBER 27, 2022
Join Sarah Donovan, Senior Director of Advancement, at The First Academy in Orlando, with the Enrollment Marketing Geeks, as she discusses some key concepts and strategies related to managing an admissions waitlist/waitpool. During this webinar, Sarah will explore issues related to defining your process of a waitlist or a waitpool, the spread of applicants, openings and qualifications, connections with families who are waiting, and enrollment priorities and preparations for a season of feast or famine. You will better understand how you need to implement this strategy in order to maximize mission-aligned families at your school with limited seats in the classroom.
SARAH DONOVAN
Senior Director of Advancement and Parent Relations
The First Academy in Orlando, FL
PART FOUR
From Inquiry through Enrollment: Proven Strategies for Leading Families through the Admissions Process
PRESENTED ON JULY 14, 2022
“If I could only get them on campus…” Sound familiar? Many admissions professionals take the wait-and-see approach rather than deploying a proactive strategy to get parents on-campus for a tour. So, how do you actually get the parent to your campus? In this webinar, we will discuss how to implement effective lead nurturing strategies from initial inquiry to the campus visit to application and enrollment. Do these fundamentals well and your school will have a strategic advantage over your competition.
SARAH DONOVAN
Senior Director of Advancement and Parent Relations
The First Academy in Orlando, FL
KRISTI SUMMERS
Director of Admissions
The First Academy in Orlando, FL
BRENT GOLDMAN
CEO & Co-Founder
Xceed Preparatory Academy in South Florida
LISA SATZ
Director of Admissions
Xceed Preparatory Academy in South Florida
PART THREE
Telling Your School’s Story in an Online World
PRESENTED ON JUNE 2, 2022
Bullet points and talking points may be helpful for conveying facts about your school, but stories are far more impactful for conveying your school’s value proposition. But effective storytelling is far down the priority list for many schools. In this webinar, we’ll discuss the role of storytelling in school marketing, how to use social media and your website to tell stories, and how to systematize the content development process. We’ll hear from marketing and admissions professionals who have made this commitment and the gains they’ve seen in their recruitment efforts.
JENNIFER POLSTON
Communications Coordinator
Westminster Catawba Christian School in Rock Hill, SC
NATE PAUL
Marketing Manager
Portsmouth Christian Academy in Dover, NH
PETER GORDON
Head of School
The Adelson School in Las Vegas, NV
PART TWO
Building a Lead-Generating Website for Your School
PRESENTED ON MAY 19, 2022
Your website is your school’s most important marketing and communications tool. It’s a window into your culture for families exploring education options. The unfortunate reality is that many schools undervalue the role of their website in attracting and retaining families. In this webinar, we’ll discuss some common mistakes schools make on their websites, the key components of a lead-generating site, and the commitments your team needs to make to keep your site current.
KARA MARTONE
Director of Technology and Communications
LuHi (Long Island Lutheran Middle & High School) in Long Island, NY
AMBUR WILLIS
Director of Marketing & Communications
Hill Country Christian School in Austin, TX
DORI FRANKLIN
Director of Advancement
Wake Christian Academy in Raleigh, NC
PART ONE
Full Enrollment? Here’s What Your School Needs from Marketing Right Now
PRESENTED ON MAY 12, 2022
Some marketing and admissions professionals can go their entire careers without saying, “I’m sorry, but we just don’t have any more room.” But more and more schools are finding themselves in uncharted territory — full (or nearly full) enrollment. So, where do you go from here? What do you focus on when lead generation is no longer the top priority? In this session, we’ll discuss key strategies your team can leverage to make the most of this season of opportunity. (P.S. And for those of you who aren’t full yet, don’t take a pass on this one. We’ve got some insights for you, as well!)
