- Part Five – We have a waitlist, now what? Engaging families during the wait and see phase
- Part Four – From Inquiry through Enrollment: Proven Strategies for Leading Families through the Admissions Process
- Part Three – Telling Your School’s Story in an Online World
- Part Two – Building a Lead-Generating Website for Your School
- Part One – Full Enrollment? Here’s What Your School Needs from Marketing Right Now
We have a waitlist, now what?
Engaging families during the wait and see phase
PRESENTED ON SEPTEMBER 27, 2022
Join Sarah Donovan, Senior Director of Advancement, at The First Academy in Orlando, with the Enrollment Marketing Geeks, as she discusses some key concepts and strategies related to managing an admissions waitlist/waitpool. During this webinar, Sarah will explore issues related to defining your process of a waitlist or a waitpool, the spread of applicants, openings and qualifications, connections with families who are waiting, and enrollment priorities and preparations for a season of feast or famine. You will better understand how you need to implement this strategy in order to maximize mission-aligned families at your school with limited seats in the classroom.
Senior Director of Advancement and Parent Relations
The First Academy in Orlando, FL
Telling Your School’s Story in an Online World
PRESENTED ON JUNE 2, 2022
Bullet points and talking points may be helpful for conveying facts about your school, but stories are far more impactful for conveying your school’s value proposition. But effective storytelling is far down the priority list for many schools. In this webinar, we’ll discuss the role of storytelling in school marketing, how to use social media and your website to tell stories, and how to systematize the content development process. We’ll hear from marketing and admissions professionals who have made this commitment and the gains they’ve seen in their recruitment efforts.
Westminster Catawba Christian School in Rock Hill, SC
Portsmouth Christian Academy in Dover, NH
Head of School
The Adelson School in Las Vegas, NV
Full Enrollment? Here’s What Your School Needs from Marketing Right Now
PRESENTED ON MAY 12, 2022
Some marketing and admissions professionals can go their entire careers without saying, “I’m sorry, but we just don’t have any more room.” But more and more schools are finding themselves in uncharted territory — full (or nearly full) enrollment. So, where do you go from here? What do you focus on when lead generation is no longer the top priority? In this session, we’ll discuss key strategies your team can leverage to make the most of this season of opportunity. (P.S. And for those of you who aren’t full yet, don’t take a pass on this one. We’ve got some insights for you, as well!)