Resources
Enrollment marketing strategies and insights for independent and faith-based schools
SERIES OVERVIEW
For most schools, net tuition revenue generates 90% or more of their operating budget. The implications are clear: attracting, enrolling, and retaining right-fit families must be a core competency for all independent and faith-based schools.
Dynamics of Healthy Enrollment Marketing Teams
The Geeks draw on their experiences working with hundreds of schools to discuss factors that drive success for high-performing teams. They also explore the dynamics that keep teams from reaching their potential.
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The Role of Faculty and Staff in Enrollment Marketing
“Recruitment and retention” are not written into job profiles for most faculty and staff. Join the Geeks and learn how these important roles can contribute to the enrollment effort in a way that feels natural and aligns with their strengths.
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The Role of the School Board in Enrollment Marketing
Explore the school board’s unique contribution to healthy enrollment. When it comes to marketing and admissions, how involved is too involved? How hands-off is too hands-off? The Geeks are joined by Dr. Bill Mott, board consultant, Head of School, and author of three books on board governance.
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The Role of the Admissions Director in Enrollment Marketing
Marketing may drive interest from families, but Admissions closes the sale. Discuss factors that drive success in the admissions director seat.
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The Role of the Marketing Director in Enrollment Marketing
In most schools, net tuition revenue drives at least 90% of the operating budget. That’s why marketing is so important. Explore what it takes to be successful in this role.
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The Role of the Head of School in Enrollment Marketing
Explore how the Head of School creates clarity for the organization, empowers marketing and admissions, and brings faculty and staff into the recruitment and retention effort.
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Growing Your Enrollment Marketing Team
The Geeks discuss foundational concepts for enrollment and marketing team organization and structure — from figuring out your first hire to sorting through the complexities of a multi-person team.
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We have a waitlist, now what?
How do you engage families during the ‘wait and see phase’? Sarah Donovan, The First Academy in Orlando, joins the Geeks to discuss approaches to defining your process, the spread of applicants, openings and qualifications, and how to maximize engagement with families when you have limited seats.
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Proven strategies: From Inquiry through enrollment
Learn how to lead families through the admissions process by implementing effective lead nurturing strategies from initial inquiry to the campus visit to application and enrollment.
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Telling your school’s story in an online world
Guest schools discuss the role of storytelling in school marketing, how to use social media and your website to tell stories, and how to systematize the content development process.
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Building a lead-generating website for your school
Your website is your school’s most important marketing and communications tool. Learn about common mistakes schools make on their websites, along with key components of a lead-generating site to attract and retain families.
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Full enrollment? Do this
What does your school need from marketing when you’re full? What do you focus on when inquiry generation is no longer the top priority? Learn 11 key strategies your team can leverage to make the most out of full enrollment.
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