Getting Real: Roles & Responsibilities for Recruitment & Retention
For most schools, net tuition revenue generates 90% or more of their operating budget. The implications are clear: attracting, enrolling, and retaining right-fit families must be a core competency for all independent and faith-based schools.
But the reality is many private schools do not have clarity on how marketing and admissions teams should be organized and structured. They’re getting by, but it’s not pretty. Job profiles are unrealistic (or non-existent), teams are overloaded, and key functions are left to interpretation.
It’s time to Get Real. In this practical training series, the Enrollment Marketing Geeks will take a no-nonsense approach to helping you get organized. We’ll discuss team structure, job profiles, and collaboration. We’ll hear from real-world practitioners who have experienced big wins and big disappointments. We’ll share our perspective on what makes enrollment and marketing teams successful and what causes them to flame out.
Ready to get real?
Dynamics of Healthy Enrollment Marketing Teams
The Geeks draw on their experiences working with hundreds of schools to discuss factors that drive success for high-performing teams. They also explore the dynamics that keep teams from reaching their potential.
The Role of Faculty and Staff in Enrollment Marketing
“Recruitment and retention” are not written into job profiles for most faculty and staff. Join the Geeks and learn how these important roles can contribute to the enrollment effort in a way that feels natural and aligns with their strengths.
The Role of the School Board in Enrollment Marketing
Explore the school board’s unique contribution to healthy enrollment. When it comes to marketing and admissions, how involved is too involved? How hands-off is too hands-off? The Geeks are joined by Dr. Bill Mott, board consultant, Head of School, and author of three books on board governance.
The Role of the Admissions Director in Enrollment Marketing
Marketing may drive interest from families, but Admissions closes the sale. Discuss factors that drive success in the admissions director seat.
The Role of the Marketing Director in Enrollment Marketing
In most schools, net tuition revenue drives at least 90% of the operating budget. That’s why marketing is so important. Explore what it takes to be successful in this role.
The Role of the Head of School in Enrollment Marketing
Explore how the Head of School creates clarity for the organization, empowers marketing and admissions, and brings faculty and staff into the recruitment and retention effort.
