Geeks on the Road 2025

School Marketing & Admissions Workshops

Collaborate. Learn. Leave with a plan.

Register Now

Are you ready to revolutionize how your team plans and executes recruitment and retention strategies?

Join Enrollment Marketing Geeks — Andy Lynch, President and CEO of Tassel™, and Dr. Rick Newberry, President of Enrollment Catalyst — for an engaging, hands-on workshop designed for marketing, admissions, and leadership professionals at independent and faith-based schools.

Each Geeks on the Road workshop dives deep into a critical enrollment topic, equipping your team with practical strategies and a clear framework for implementation. Not sure what to expect? Here’s a sneak peek …

Upcoming Workshops

The Family Journey™ Workshop

July 17, 2025

Linfield Christian School • Temecula, CA

Learn More

The Admissions Playbook Workshop

July 24, 2025

Timothy Christian Schools • Elmhurst, IL

Learn More
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The Family Journey™ Workshop

Linfield Christian School • Temecula, CA

July 17, 2025

The Family Journey™ is the process families go through as they explore, choose, and evaluate your school. Every step of their experience — from initial awareness to retention and advocacy — matters.

This workshop will help you:

  • Understand the 5 Phases of the Family Journey™
  • Identify gaps in your marketing and admissions process
  • Learn interconnected strategies for each phase
  • Create a prioritized implementation plan that works for your team
  • Develop a common language for discussing recruitment and retention strategies

Who should attend?

  • Marketing Directors
  • Admissions Directors
  • Heads of School
Register Now
Orange geek glasses

The Admissions Playbook Workshop

Timothy Christian Schools • Elmhurst, IL

July 24, 2025

Admissions is the engine room of enrollment, and you want to make sure your team is firing on all cylinders.

This workshop will provide actionable strategies for:

  • Lead generation
  • Open houses & inquiry management
  • Campus visits & admissions presentations
  • Communicating your school’s value proposition
  • Effective follow-up processes
  • Onboarding and retention strategies

Who should attend?

  • Marketing Directors
  • Admissions Directors
  • Heads of School
Register Now

Schedule

Optional Pre-workshop events

4:00 pm

Campus Tour at the host school

6:00 pm

Dinner & Networking (on your own tab)

workshop Schedule

8:00 am

Breakfast

8:30 am

Workshop Begins

12:00 pm

Lunch & Networking

4:30 pm

Wrap-Up

Pricing

Waaay Early Nerd

$295 first team member / $275 additional team members (through March 31)

Early Nerd Special

$345 first team member / $295 additional team members
(April 1 – May 15)

Full Price

$395 first team member / $345 additional team members
(Starts May 16)

What’s Included?

  • Breakfast, lunch, and an afternoon snack
  • Step-by-step workbook
  • Hands-on collaboration with school marketing and admissions peers
  • And, of course … dad jokes

Meet the Geeks

With 20+ years of experience helping independent and faith-based schools attract and retain right-fit families, Andy Lynch and Rick Newberry love geeking out on enrollment marketing and admissions strategies. Expect practical insights, engaging discussions, and plenty of humor.

More About the Geeks