You’ve just unlocked the cheat code to smarter school marketing. This is your corner of the internet for decoding admissions strategy, where we geek out over family journeys, brand storytelling, and building systems that do the heavy lifting, so you’re able to focus on the important stuff. Here you’ll find articles that are helpful, the occasional dad joke, and actionable insight.
10 Reasons Enrollment Teams Choose EMG Workshops
Whether your team is small or large, at a big school or small school, full with waitpools or scrambling to fill seats, the Enrollment Marketing Geeks virtual and in-person workshops will help your team go further faster.
Follow-Up That Follows Through
Additional Resources
Dynamics of Healthy Enrollment Marketing Teams
The Geeks draw on their experiences working with hundreds of schools to discuss factors that drive success for high-performing teams. They also explore the dynamics that keep teams from reaching their potential.
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The Role of Faculty and Staff in Enrollment Marketing
“Recruitment and retention” are not written into job profiles for most faculty and staff. Join the Geeks and learn how these important roles can contribute to the enrollment effort in a way that feels natural and aligns with their strengths.
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The Role of the School Board in Enrollment Marketing
Explore the school board’s unique contribution to healthy enrollment. When it comes to marketing and admissions, how involved is too involved? How hands-off is too hands-off? The Geeks are joined by Dr. Bill Mott, board consultant, Head of School, and author of three books on board governance.
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The Role of the Admissions Director in Enrollment Marketing
Marketing may drive interest from families, but Admissions closes the sale. Discuss factors that drive success in the admissions director seat.
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The Role of the Marketing Director in Enrollment Marketing
In most schools, net tuition revenue drives at least 90% of the operating budget. That’s why marketing is so important. Explore what it takes to be successful in this role.
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The Role of the Head of School in Enrollment Marketing
Explore how the Head of School creates clarity for the organization, empowers marketing and admissions, and brings faculty and staff into the recruitment and retention effort.
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Growing Your Enrollment Marketing Team
The Geeks discuss foundational concepts for enrollment and marketing team organization and structure — from figuring out your first hire to sorting through the complexities of a multi-person team.
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