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Archives: Resources

Admissions Processes & Strategies That Work

Many admissions teams are underperforming due to inefficiencies, inconsistencies, and communication gaps. Learn...

Okay, Now What?

Rick and Andy share their perspective on prioritizing marketing and admissions strategies based on three scenarios: a...

The MarCom Society

Brendan Schneider shares about launching the MarCom Society — an online group that connects K-12 marketing and...

Waitpool or Lazy River?

Natalie Waters Seum, Director of Admission and Communication at Mounds Park Academy, joins the Geeks to unpack the...

They Listen For An Hour?!?!

At Grand Traverse Area Catholic Schools, more than 90% of families who attend a one-hour info session enroll. Hear from...

Bridging the Gap From Middle to High School

Learn how Mount Paran Christian School addressed a retention challenge by creating an organized week of events that...

Dynamics of Healthy Enrollment Marketing Teams

The Geeks draw on their experiences working with hundreds of schools to discuss factors that drive success for...

The Role of Faculty and Staff in Enrollment Marketing

“Recruitment and retention” are not written into job profiles for most faculty and staff. Join the Geeks and learn...

The Role of the School Board in Enrollment Marketing

Explore the school board’s unique contribution to healthy enrollment. When it comes to marketing and admissions, how...

The Role of the Admissions Director in Enrollment Marketing

Marketing may drive interest from families, but Admissions closes the sale. Discuss factors that drive success in the...