They Listen For An Hour?!?!

For over a decade, the admissions team at Grand Traverse Area Catholic Schools in Traverse City, MI, has organized one-hour info sessions for interested families. Yes, an hour. From October to April, prospective families sign up to attend “Experience the Difference,” once-per-month events, where they listen to various voices from the school unpack the learning experience at GTACS. The payback? More than 90% of attending families enroll.

“We do this because we want families to know what they’re signing up for,” said Cindy Weber, Director of Admissions at GTACS. “And once enrolled, these families stay and add value to our culture.” Join Cindy and her team as they unpack the “why” behind this major commitment and outline their approach for these highly effective recruitment gatherings.