Do you ever wonder about how other schools do things?
Have you ever seen something another school is doing and thought, “That’s a great idea! I wonder how they pulled that off?” Or maybe you’re just the curious type who loves big ideas, new approaches, and thought-provoking questions.
If so, you’ll want to tune into The Show & Tell Show with the Enrollment Marketing Geeks — Dr. Rick Newberry, president of Enrollment Catalyst, and Andy Lynch, president & CEO of Tassel™ — where schools share innovative approaches, basics honed to perfection, courageous experiments, and rabbits worth chasing.
WATCH THE SHOW LIVE
Don’t Ghost Your Leads: Follow-Up That Follows Through
When a family inquires, they’re saying, “We’re interested.” If your admissions team doesn’t respond quickly (or at all), it sends the wrong signal. And just like in any relationship, a gap in communication leaves people feeling unimportant, frustrated, and ready to move on. In this Show & Tell Show, we’ll walk through what healthy follow-up looks like, including: Whether you’re a one-person show or part of a full admissions team, you’ll leave with practical ways to tighten your follow-up rhythm, build trust with families, and guide inquiries forward in the Family Journey™.
The Show & Tell Show. It’s the show that showcases schools doing something worth showing off.
Going Viral: What Makes School Videos Resonate
Your team invests time developing content (and dollars to promote it). So when something goes viral in a matter of days (or minutes), it’s natural to wonder: what made it stick? And how can we do it again? In this episode of the Show & Tell Show, the Geeks sit down with Mike Allen, the superintendent-slash-Internet-sensation behind Evansville Christian’s viral “Principal Parody” videos, and Peter Jenkins, the advancement director leading Zeeland Christian’s intentional approach to video storytelling. You’ll learn: Whether you’re trying to get 500 views or 500,000, this conversation will help you create content that resonates with families.
Is Your Message Stuck on You?
It’s easy for schools to focus their messaging on what they want to say — their history, values, programs, and accolades. Learn how to flip the script and answer the unspoken questions, challenges, concerns, and hopes of prospective parents.
New Family Onboarding That Cultivates Retention
The first 90 days after enrollment set the tone for how a new family will engage with your school. Learn how thoughtful onboarding can nurture stronger relationships, deeper community roots, and long-term retention.
Always-on Strategies for Marketing and Admissions
In this Show & Tell Show, Rick and Andy will unpack the key strategies and supporting tactics that should be permanent fixtures in your enrollment plan. You’ll also discover which efforts to dial up during specific phases of the recruitment and retention cycles to maximize impact. Whether you’re refining your Family Journey approach or just looking for clarity on what to do next, this session will help your team prioritize, plan, and execute with greater confidence.
SWAG: Smells Like School Spirit
In this Show & Tell Show, Andy Lynch (Tassel™) and Rick Newberry (Enrollment Catalyst) will showcase real examples from independent and faith-based schools schools — highlighting unique, high-impact swag that fosters connection and leaves a lasting impression. Plus, they’ll be joined by school leaders who will share what’s working for them.
Dialing in the Admissions Section of Your Website
Your admissions page is one of the most visited sections of your school’s website — so is it working for you? In this Show & Tell Show, join Andy Lynch, President & CEO of Tassel™, and Rick Newberry, President of Enrollment Catalyst, as they take a deep dive into what makes your website’s admissions section effective. The Enrollment Marketing Geeks will be exploring real school website examples to show what works, what doesn’t, and what prospective families actually need to see.
