Implementing Variable Tuition

It goes by many names: scholarships, grants, financial aid, indexed tuition, sliding scale, etc. Whatever term you prefer, many independent and faith-based schools have a program that helps make tuition more affordable for a broader spectrum of right-fit families. Unfortunately, financial aid is often overly complex, referred to in hushed tones, and viewed as a last-gasp tactic for keeping a family interested. What many schools fail to see, however, is the power of presenting and marketing a simplified approach to affordability. One proven model worth exploring is Variable Tuition. In this episode of the Show & Tell Show, the Enrollment Marketing Geeks will discuss how this simple, intuitive approach to marketing financial aid can position your school to attract more right-fit families. And for those interested in going deeper, Rick and Andy will outline the steps for implementing Variable Tuition.