Geeks on the Road!

November 30 – December 2, 2022, in Orlando, FL

Map Out an Enrollment Marketing Plan Aligned to the Family Journey

Join the Enrollment Marketing Geeks in Orlando, Florida for an action-packed 2-day workshop that will supercharge your marketing and equip your team with a proven framework for developing and implementing an enrollment marketing plan!


If you’re in marketing, admissions, or leadership at an independent or faith-based school, this event is for you. Join Andy Lynch, President and CEO of North Star Marketing, and Dr. Rick Newberry, President of Enrollment Catalyst, for a two-day workshop that will revolutionize how your team plans and executes recruitment and retention marketing strategies.

The Enrollment Marketing Geeks: Rick Newberry and Andy Lynch

An Enrollment Marketing Plan that Tracks with the Family Journey

If your team has struggled to develop a comprehensive enrollment and marketing plan, or if you’ve got  a plan that just sits on the shelf, the Enrollment Marketing Geeks are going to help you get “unstuck.” 

We’ll do a deep dive into the Family Journey, the path families travel as they discover their options, shorten their list, choose a school, and evaluate and share their experiences. Your team will be encouraged, stretched, and challenged through a blend of teaching, hands-on exercises, and peer collaboration. You’ll leave with a framework for mapping out big-picture strategy, defining enrollment goals, and making progress on seasonal priorities. And along the way, you’ll expand your network as you learn with and from your peers at other schools.

Phases of the Family Journey


Wednesday, November 306:00 pm — Welcome reception
Plan to arrive in Orlando no later than 5 p.m., or come a bit early and spend the afternoon soaking up the Florida sunshine and floating in the lazy river!
7:00 pm — Who’s in the room?
December 1
7 – 8:30 am — Breakfast
8:30 am — Start
4:00 pm — Wrap-up
December 2
7 – 8:30 am — Breakfast
8:30 am — Start
12:00 pm — Wrap-up
Dr. Rick Newberry speaking



for the first person from your school,


for each additional person

What’s included?

  • Breakfast and lunch on Thursday, and breakfast on Friday
  • Beverages, snacks, and refreshments both days
  • A Family Journey Workbook

Chillax in Sunny Florida…

even in November

All work and no play? C’mon…it’s Florida! We’ll build in some time for you to enjoy Orlando. For starters, Signia at Bonnet Creek has an awesome pool, award-winning restaurants, and beautiful open spaces to enjoy. And Disney Springs is only five minutes away. So come for the learning…but bring your sunglasses and sandals! 

Orange geek glasses

Geeks on the Road will be hosted at the Signia by Hilton Orlando Bonnet Creek. You’ll be 5 minutes from Disney Springs, 6 minutes from Walt Disney World, and 8 minutes from Epcot. Come early or stay after!

Flying in? Orlando International is a 25-minute Uber ride to Signia.

Please note all hotel room blocks at Signia at Bonnet Creek have sold out, so we are connecting you with nearby hotel options at Disney Springs through

Reserve Your Hotel Room

Registration for this event has closed. Please check-in again for future events and workshops.