Geeks on the Road!

School Marketing & Admissions Workshops

that will revolutionize how your team plans and executes
recruitment and retention strategies.

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In 2022, the Enrollment Marketing Geeks — Andy Lynch, President and CEO of North Star Marketing, and Dr. Rick Newberry, President of Enrollment Catalyst — decided to take the show on the road. More than 50 people registered for the first-ever Geeks on the Road workshop. There was lots of learning, laughs, and Florida sunshine! So we’ve decided to double down and host not just one but TWO in-person events. Here’s a snapshot of what’s coming up …

A Grand Time for All Geeks!

Geeks on the Road 2022: The Family Journey Workshop with Andy Lynch and Rick Newberry



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Developing Your Enrollment Marketing Plan

If your team has struggled to develop a comprehensive enrollment marketing plan, or if you’ve got a plan that just sits on the shelf, the Geeks are going to help you get “unstuck.” During this workshop, you’ll develop a plan using the Family Journey framework as you affirm what you’re doing well and close gaps in your marketing and admissions process.

WHO SHOULD COME? Marketing, Admissions, and Heads of School who need to put a plan in place.


JANUARY 24 -26

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A Deep Dive Into the
Admissions Process

Admission is the engine room of enrollment, and you want to make sure your team is firing on all cylinders. In this workshop, we’ll discuss lead generation, open houses, inquiry management, campus visits, admissions presentations, value propositions, follow-up processes, onboarding, and more.

WHO SHOULD COME? Marketing, Admissions, and Heads of School who want to roll up their sleeves and dial in their admissions funnel.


Day 16:00 pm — Welcome reception
Plan to arrive in Orlando no later than 5 p.m., or come a bit early and spend the afternoon soaking up the Florida sunshine!
7:00 pm — Who’s in the room?
Day 27 – 8:30 am — Breakfast
8:30 am — Start
Noon — Lunch
4:00 pm — Wrap-up
Day 3 7 – 8:30 am — Breakfast
8:30 am — Start
12:00 pm — Wrap-up
Dr. Rick Newberry speaking



for the first person from your school


for each additional person


Orange geek glasses

Use the code GOTR23 and take $100 off per person when you register before October 15.

What’s included?

  • Breakfast and lunch on Thursday, and breakfast on Friday
  • Beverages, snacks, and refreshments both days
  • Step-by-step Workbook

From start to finish, it was evident that Rick and Andy had meticulously curated a collaborative workshop and take-home workbook resources to help admissions professionals work smarter, not harder at reaching and engaging with customers in every stage of the funnel.”

Rebecca De Silva, Trinity College School 

Orange geek glasses

All work and no play? C’mon…it’s Florida! We’ll build in some time for you to enjoy Orlando. For starters, the award-winning Walt Disney World Swan and Dolphin is situated in the heart of Walt Disney World® Resort. It features 23 world-class restaurants and lounges, six pools — including a grotto pool with a water slide and waterfalls — a white sand beach, three health clubs, jogging trails, a game room, and more. You’ll have access to special Disney benefits too, like complimentary transportation to Walt Disney World® theme parks and attractions, advance tee times on nearby golf courses, and Disney Planning Centers. So come for the learning … but bring your sunglasses and sandals! 

JUST SO YOU KNOW, SPACE IS LIMITED. We encourage you to register early before rooms run out!