Geeks on the Road 2024

The Family Journey™ Workshop

Healthy Enrollment™ Strategies for Marketing, Admissions, & Retention

Register Now

The Family Journey™ is the process families go through as they choose a school, evaluate their choice, and share their experience with others. How you connect with them at each step of their journey will impact their decision to choose your school and continue through graduation.

Join Andy Lynch and Rick Newberry (a.k.a. the Enrollment Marketing Geeks) for The Family Journey™ Workshop — a one-day, in-person workshop that will revolutionize how your team plans and executes recruitment and retention strategies. Using the Family Journey™ framework, you’ll affirm what you’re doing well and close gaps in your marketing and admissions process.

What you’ll gain when you attend Geeks on the Road:

  • Comprehensive overview of the 5 Phases of the Family Journey™
  • Exposure to interconnected strategies for each phase
  • A framework for how to prioritize and implement strategies with limited time and resources
  • Common language for your team to use when discussing marketing and admissions opportunities
  • An expanded network of independent and faith-based school peers

Who should come?

Orange geek glasses

Marketing, Admissions, and Heads of School

Collaborate. Learn.

And leave with a framework that will help you prioritize and implement proven recruitment and retention strategies.

2024 Workshop Dates & Locations

September 5 • The Woodlands, TX

At The Woodlands Christian Academy

Explore accommodations within a 2-3 min drive

September 12 • Grand Rapids, MI

At Prince Conference Center, Calvin University

Explore accommodations within a 2-3 min drive

More dates and locations coming soon





Session 1: The Case for Healthy Enrollment™

Session 2: The 5 Phases of the Family Journey™


Lunch & Networking


Session 3: Exploring Strategies for Each Phase

Session 4: A Framework for Prioritized Implementation


Waaaay Early Nerd Special

$295 first team member

$250 additional team members

Register by May 31!

Early Nerd Special

$345 first team member

$275 additional team members

June 1-30


$395 first team member

$295 additional team members

Starts July 1

What’s Included?

Breakfast, lunch, and an afternoon snack
The Family Journey™ Workbook
And, of course, Dad Jokes

Don’t miss out on Early Nerd pricing!

Register Below