The Enrollment Marketing AI Summit
Hands-on AI training built specifically for school marketing, admissions, and leadership teams. No AI experience required.
Two days to stop wondering what AI can do and start putting it to work.
Join the Enrollment Marketing Geeks at The First Academy in Orlando!
This is a working workshop. We’ll teach. We’ll experiment. We’ll build things together. And yes, we’ll probably make AI do something weird at least once. It builds character.
You’ll spend time working on real enrollment challenges with the Geeks and school marketing and admissions peers who understand your challenges and realities.
We’ll tackle AI from both sides of the enrollment experience:
First, your team. We’ll work through practical ways AI can support the work already piling up on your desk: family communication, marketing content, follow-up, annual planning, data analysis, everyday tasks, and more. The goal is to figure out where AI can give your team some time and brainpower back while keeping your school’s voice, strategy, and relationships intact.
Then, your families. Families are beginning to use tools like ChatGPT and Claude to research schools, compare their options, and make decisions. We’ll explore what that shift means for your school and how you can become easier for both AI and right-fit families to find and understand.
You won’t leave with a notebook full of interesting AI ideas you’ll never touch again. You’ll leave having actually done the work.
The Enrollment Marketing AI Summit
The First Academy • Orlando, FL
November 11-12, 2026
You’ve heard plenty about what AI can do.
What you need to know is what your team can do with it.
Can it help you respond to inquiries faster without making your emails sound like a robot wrote them? Can it help your marketing team create better content when there aren’t enough hours in the week?
What enrollment tasks are actually worth automating? Which tools deserve your time (and budget)?
How are other schools using AI without losing the personal relationships that matter so much in enrollment?
In this workshop, we’ll answer those questions. Expect to roll up your sleeves and:
Who should attend?
Workshop Schedule
Optional Pre-Workshop Events: Tuesday, Nov 10
4:00 pm
Campus Tour at the host school
6:00 pm
Dinner & Networking (on your own tab)
Workshop Schedule: Wednesday, Nov 11
8:00 am
Breakfast & Networking
Start the day by connecting with other school leaders. We’ll set the stage for collaborative learning. You’ll be encouraged to share what you’re already doing with AI and where your team feels stuck.
8:30 am
Session 1: AI Now — What Enrollment Marketing Leaders Need to Know
We’ll establish a shared understanding of where AI is today, how the major platforms are evolving, and what developments actually matter for enrollment marketing leaders. We’ll introduce the summit’s two big questions: Will AI find our school, and can our enrollment marketing team use AI well?
9:30 am
Break
9:45 am
Session 2: The AI Family Journey — How Parents Are Searching for Schools
Explore how families are using AI to discover, research, compare, and evaluate schools throughout the Family Journey®. You’ll test realistic parent prompts and begin seeing your school from the perspective of both the family and the AI systems helping that family make decisions.
10:45 am
Break
11:00 am
Session 3: Will AI Find Your School? Building Your AI Visibility Strategy
We’ll identify what helps AI understand, trust, and recommend a school, including website content, FAQs, blogs, stories, reviews, positioning, authority, structured information, and schema markup. You’ll begin an AI Visibility Audit and identify the highest-priority improvements for your school.
12:00 pm
Lunch & Networking
We’ll use lunch for peer discussion around what participants discovered about their school’s AI visibility and online presence.
1:00 pm
Session 4: Teach AI Your School — Projects, Knowledge & Brand Voice
We’ll show enrollment marketing teams how to create an AI environment that understands their school rather than starting every conversation from scratch. You’ll learn how Projects and knowledge resources can organize your school’s positioning, right-fit family, brand voice, messaging, programs, FAQs, stories, and other school-specific context for ongoing AI work.
2:15 pm
Break
2:30 pm
Session 5: From Prompt to Process — Skills & Enrollment Marketing Workflows
Move beyond one-off prompting to learn how Skills and workflows turn repeatable enrollment marketing tasks into consistent AI-assisted processes. You’ll build a practical workflow for an area such as admissions follow-up, content development, research, campaign planning, or enrollment marketing strategy.
4:00 pm
Day 1 Wrap
We’ll capture the biggest lessons from Day 1 and identify what you or your team want to put into practice on Day 2.
Workshop Schedule: Thursday, Nov 12
8:00 am
Breakfast & Networking
We’ll reconnect, compare discoveries from Day 1, and prepare for a morning that is intentionally more hands-on.
8:30 am
Session 6: Create with AI — Content, Images, Video & Audio
You’ll put AI to work creating real enrollment marketing assets while maintaining your school’s strategy, brand, and voice. You’ll experiment with content development and repurposing, images, video, audio, podcasts, campaigns, and other practical creative applications.
9:30 am
Break
9:45 am
Session 7: Research with AI — Families, Competitors & Your Market
We’ll teach enrollment marketing leaders how to use deep research to investigate real questions about prospective families, competitors, market conditions, personas, positioning, and content opportunities. You’ll complete a research project while learning how to evaluate sources, challenge AI conclusions, and translate research into decisions.
10:45 am
Break
11:00 am
Session 8: Build Your AI-Ready Enrollment Marketing Team
We’ll bring everything together around people, policies, privacy, human review, shared Projects, Skills, workflows, knowledge resources, and ongoing team development. You’ll have time to review what you’ve learned, prioritize where you want to focus, and set goals for leveraging AI.
12:00 pm
Summit Wrap
We’ll recap key insights, open the floor for discussion and takeaways, and provide a few closing thoughts. You’ll have an opportunity to reconnect with your peers in 30 days to report on your progress.