The Family Journey™ Workshop

There are five phases in the Family Journey: Awareness, Consideration, Decision, Evaluation, and Advocacy. Each phase represents an opportunity to connect with families, differentiate your school, and align your teams. Join the Enrollment Marketing Geeks to learn about impactful, sustainable strategies for each phase of the Family Journey.

Register Now

Are you looking for a professional development opportunity built just for marketing and enrollment teams that doesn’t add travel to your already busy schedule? Join us live or access the workshop recording anytime, so you can revisit key insights when it works best.

Get your geek on at GeekCon, an Enrollment Marketing Geeks Virtual Workshop

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The Family Journey™ Workshop

April 15-16, 2026
11:30 a.m. to 4 p.m. ET (both days)

The Family Journey™ is the process families go through as they explore, choose, and evaluate your school. Every step of their experience — from initial awareness to retention and advocacy — matters.

This workshop will help you:

  • Understand the 5 Phases of the Family Journey™
  • Identify gaps in your marketing and admissions process
  • Learn interconnected strategies for each phase
  • Create a prioritized implementation plan that works for your team
  • Develop a common language for discussing recruitment and retention strategies

Who should attend?

  • Marketing Directors
  • Admissions Directors
  • Heads of School

Can’t attend live? No problem! Just register and watch the recordings later.

Register Now

Pricing

WAAAAY Early Nerd

Ends February 28

– $295 –
Single Nerd

– $495 –
Room Full of Geeks
(per school)

Early Nerd

March 1-31

– $345 –
Single Nerd

– $545 –
Room Full of Geeks
(per school)

Standard

Starts April 1

– $395 –
Single Nerd

– $595 –
Room Full of Geeks
(per school)

Why attend an Enrollment Marketing Geeks virtual workshop?

  • Lower cost, higher return: no travel required, just focused time on strategies you can act on
  • Designed for team learning: register a conference room and get marketing, admissions, and leadership aligned together
  • Live and interactive: ask questions, join the discussion, and work through real challenges in real time
  • On-demand access after the workshop: recordings let you revisit key moments and extend learning beyond the event

Which workshop is right for you or your team?

If professional development is a priority for your team but you aren’t sure exactly what you need, send an email to workshops@enrollmentmarketinggeeks.com. One of our team members will follow up with you to hear more about your learning goals, then help you determine the best opportunity.