Key Concepts for Growing Your Enrollment Marketing Team
THURSDAY, FEB 9, 2023 at 11 am EST
The incomparable business consultant Peter Drucker was once asked, “What’s the most important question in business?” His reply was simple but profound: “Who does what?”
In the opening “Getting Real” session, Rick Newberry and Andy Lynch will discuss foundational concepts for enrollment and marketing team organization and structure. Whether you’re figuring out your first hire or sorting through the complexities of a multi-person team, you’ll want to join the Geeks for this challenging, timeless conversation.
The Role of the Head of School in Enrollment Marketing
THURSDAY, FEB 16, 2023 at 11 am EST
“Everything rises and falls on leadership.” That’s why we’re starting at the top. In part 2 of the Getting Real series, we will explore how the Head of School creates clarity for the organization, empowers the marketing and admissions team, and brings faculty and staff into the recruitment and retention effort.
The Role of the Marketing Director in Enrollment Marketing
THURSDAY, MAR 2, 2023 at 11 am EST
In most schools, net tuition revenue drives at least 90% of the operating budget. That’s why marketing is so important. In part 3 of the Getting Real series, we will explore what it takes to be successful in the Director of Marketing role.
The Role of the Admissions Director in Enrollment Marketing
THURSDAY, MAR 9, 2023 at 11 am EST
Marketing may drive interest from right-fit families, but Admissions closes the sale. In part 4 of the Getting Real series, the Enrollment Marketing Geeks will discuss factors that drive success in the Admissions Director seat.
The Role of the School Board in Enrollment Marketing
THURSDAY, MAR 16, 2023 at 11 am EDT
In part 5 of the Getting Real series, the Enrollment Marketing Geeks will explore the School Board’s unique contributions to healthy enrollment. When it comes to marketing and admissions, how involved is too involved? How hands-off is too hands-off? To explore these questions, Rick and Andy will interview Dr. Bill Mott, Board consultant, Head of School, and author of three books on board governance.
The Role of Faculty and Staff in Enrollment Marketing
THURSDAY, MAR 23, 2023 at 11 am EDT
“Everyone is in admissions!” Find us a Head of School who hasn’t said that, and it’s our treat at the Waffle House. The reality is “recruitment and retention” are not written into job profiles for MOST faculty and staff. So how are they getting roped into something they never signed up for? In part 6 of the Getting Real series, the Enrollment Marketing Geeks will help you understand how faculty and staff contribute to the enrollment effort in a way that feels natural and aligned with their strengths.
Dynamics of Healthy Enrollment Marketing Teams
THURSDAY, MAR 30, 2023 at 11 am EDT
In part 7, the final installment of the Getting Real series, the Enrollment Marketing Geeks will draw from their experiences working with hundreds of schools to discuss the factors that drive success for high-performing teams. They’ll also explore the dynamics that keep teams from reaching their potential. This session will challenge and encourage your team to start where you are and chart your path to a shared vision of the future — a healthy, thriving school.
